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January 29 , 2001
Redwood City, CA - Cuesta Technologies today announced its completion of a new,
highly interactive Web site with online catalog and free Book Club membership for ABDO Publishing Company.
"We are extremely enthusiastic about our new Web presence," said Jim Abdo, publisher of ABDO Publishing Company. "Cuesta is without a doubt the leader in Web design and development for our market. Their understanding of our customer, combined with their programming and design expertise, allowed us to proceed full speed ahead meeting all deadlines and budget constraints."
The new ABDO Web site is sure to delight visitors by skillfully presenting ABDO's three imprints while preserving the quality image that has long been associated with ABDO Publishing. The Web site features a sophisticated, yet easy-to-use search engine that allows visitors to look for books
that meet their specific search criteria.
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Searches can include a combination of keywords and other variables such as grade and reading levels, subject, imprint, binding, special features and more. Search results are returned instantaneously with crisp images and easy-to-read product information.
Librarians will love the book processing feature that allows them to order library card kits and barcode labels with their books. Teachers, librarians and parents are sure to enjoy membership in the optional online book club that allows them to receive "teaser" chapters from popular ABDO titlesin their weekly e-mail.
"We are determined to provide our customers with a Web experience that allows them to find the information they are looking for in a fast and friendly environment," stated Abdo. "We also want to make the buying process pleasurable while keeping it safe and secure. Cuesta knew just how to do that-and our customers are already thanking us!"
"We were excited to work with the folks at Abdo -- their desire to come to the Web with a first quality product allowed us to implement some very sophisticated Web technologies. Their customers will certainly appreciate what their competitors will envy," said Monty Swiryn, president of Cuesta Technologies.
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About the ABDO Publishing Company
The ABDO Publishing family of companies is dedicated to bringing K-8 readers fun and exciting non-fiction titles through three imprints, SandCastle, Checkerboard Library and ABDO & Daughters. More information on the Edina, Minnesota, company can be found by calling 800-800-1312.
About Cuesta Technologies
Since 1995, Cuesta Technologies has specialized in engineering sophisticated, mission and image critical commercial Web sites for companies with large corporate databases whose Web requirements include speed of performance over the Internet, rapid time to market and superior content management capability. A partial list of Cuesta's clients includes Sun Microsystems, Ray and Berndtson Inc, Discovery Communications and the Steck-Vaughn Publishing Company.
For more information on Cuesta's Web technologies, including its "No Cookies!"™ technology and "2-click Navigation"™, call 1-877-255-9085.
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