Cuesta Technologies Common Beliefs and Best Practices for Publishers
Shared Beliefs
Whether the main purpose of your Web site is to offer e-commerce and easy access to product information, enable customers to buy and manage e-books and other digital assets, provide searchable directories or resource guides, serve as interactive marketing collateral or allow the updating of powerful databases via a simple Web interface, Cuesta-built Web sites always speak to three common beliefs defined by our illustrious clients:
  • Simple to navigate
  • Superior search mechanisms
  • Easy for non-technical personnel to update.

We're proud of our client base and our work.  If your company is frustrated by clunky navigation, speed and ease of use, difficutly in updating, adding new features over time, or an unrealiable service provider, you've come to the right place. We'll be honored to work with you to provide a quality custom Web application that is precisely engineered to improve communication while increasing profits, market awareness and customer satisfaction.

We believe that your clients wants to know who you are, what you do, and what you can do for them within a few seconds of landing on your home page.  Cuesta's "2-click" approach to site navigation will assist them.  They will be able to find what they are looking for and enjoy the benefits Cuesta's sophisticated database technology affords.  Cuesta understands K-12 products and their relationships like no other developer in the industry.  We have studied the ways teachers, administrators and purchasing agents search, browse and buy for more than 20 years.  This is one of the reasons publishers prefer working with Cuesta.

Cuesta is all about customer service.  We are available to our clients 24/7 year round.  On the rare occasion when you call during business hours and you reach our voice mail, we will return your call promptly.  Our clients have access to our programming staff via a special service email address and their technical support issues are received and reviewed within moments of receipt.  We "wear the beeper" so you don't have to.  Cuesta clients rest assured that their Web sites are monitored and cared for.  Cuesta's customer service is legendary. We are confident that if you ask any of our current or past clients, they will verify this claim. 

Visit our client portfolio

Client History: Newbridge Publishing & Sundance Publishing - www.Newbridge Online,
Newbridge and Sundance are sister companies with a shared history.  In June of 2000, Sundance Publishing heard our presentation at the Association of Education Publishers conference. They were intrigued by the e-commerce system we demonstrated and sent us the RFP that had been sent to several developers.  When we were awarded the contract, they told us that they loved the idea of working with developers who had extensive backgrounds in education and print catalogs, so we got to work and launched the site before the end of the year.

They were so happy with the results, that they returned to us in late 2001 and began talking to us about a new site for Newbridge Publishing.  Cuesta studied the requirements and came up with a plan to help them save money but using a similar template but different design and the same database.  The Newbridge site launched in 2002. 



Cuesta helped us understand what was important, what made the most sense in terms of user-friendliness, and how to accomplish what we wanted while keeping an eye on our budget constraints. Cuesta has become a valued partner in our Web design, development and marketing efforts."

Corinne Castano, Web Marketing Manage, Newbridge Publishing/Sundance Publishing