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Client History: Primary Concepts - Primary Concepts specializes in motivational, developmentally appropriate instructional materials for PreK to Grade 3 students.  As such, they needed a Web site that could promote their researched-based reading intervention, comprehension and literacy programs, while allowing teachers to specify explicit needs and locate a multitude of supplemental materials to support their unique education programs. .

Teachers have precious little time to research the market for products that suit their classroom needs.  Cuesta's customer-centric Web technology, along with best practices implemented by the team, allows Primary Concepts' customers the flexibility they need to find products, maintain a wish list, communicate via social media and get support from the company in a flash.


Cuesta's design is clean and beautiful and has garnered us many compliments. We were pleased that they were able to engineer the navigation and functionality exactly to our specification. "

Mare Brixie, Primary Concepts